LiteCache^® - Rush

WordPress

• Free
• Popular
• OpenSource
• Flexible
• Many Plugins and Themes
• Cheap Hosting

The Truth — WordPress Loads Everything — Everywhere, All the Time

• All plugins are loaded
• All hooks are processed
• All theme functions are available
• All shortcodes are parsed
• All scripts and styles are enqueued

WordPress doesn't differentiate between what's needed and what's not — it loads Everything, Everywhere, All the Time!

This is the root cause of bad performance!

WooCommerce

• Free
• Popular
• Powerful
• Extendable
• Widely supported

The Truth — The Poster Child of Bloat

• A framework (Woo) within another Framework (WP)
• Masked as a plugin, but is a CMS
• Wants Wordpress to fly, but WordPress is just a car

One of the most heavy, resource-intensive, performance-breaking plugin in the WordPress ecosystem

WordPress Plugins

• Plugins are one of WordPress's biggest strengths
• WordPress plugin directory - A paradise for plugin junkies

The Truth — The Silent Load Behind Every Page

• There is no built-in scoping as WordPress only knows Posts and Pages, but not context
• Every plugin is loaded globally

Each plugin becomes a silent passenger on every request, consuming memory, CPU, and processing time — invisibly

Whenever you want to improve performance, care about the installed plugins first!

PageBuilder Themes

• PageBuilders offer ease of use
• Click
• Drag
• Drop
• Done

The Truth — Behind that convenience hides a structural nightmare

• Bloated
• Deeply nested HTML
• Dozens of wrappers
• Unnecessary classes
• Inline styles
• Spaghetti shortcode
• Tons of CSS and Javascript
• All rendered per request

The worst part! No optimization plugin can clean this up

Google PageSpeed

• PageSpeed cares about:
• First Contentful Paint
• Time to Interactive
• Visual Stability
• These metrics led users to believe that a high score equals a fast website

The Truth — PageSpeed score is based on perceived speed, not actual speed

• "PageSpeed" is not Speed of Page, but the Speed of Display AFTER all assets are loaded
• Cannot measure load time
• Doesn't know if the server is fast
• Doesn't care if the backend logic is bloated
• A high score doesn't mean the site is fast

PageSpeed measures how fast a page feels, not the actual speed

Optimization Plugins

• Optimization plugins promise:
• More Speed
• Better Performance
• A better PageSpeed score

The Truth — Optimization plugins cannot optimize. They affect perceived speed.

• None of this is optimized:
• WordPress Core — unchanged
• Theme — unchanged
• Plugins — unchanged
• Hooks — unchanged
• PHP logic — unchanged
• Database queries — unchanged
• No reduction of data volume
• "Optimization" is done on-the-fly with every request, not once and done
• Each page request is intercepted, manipulated, and restructured — again and again
• Make the site slower under real-world load, not faster

This is not optimization, but display manipulation!

If nothing is changed, what do these plugins really "optimize"?

They do what PageSpeed ​​evaluates. They affect perceived speed, not the actual speed.

Page Caching

• Turn slow pages into flying pages
• Keep visitors engaged longer
• Reduce early drop-offs
• Support higher conversion rates

The Truth — A page cache is powerful, but maintenance-heavy

• Requires continuous cache warmup
• Warmup relies on limited data sources
• Frequent changes invalidate large parts of the cache
• Checkout flows are excluded by design
• Ignored by PageSpeed

A page cache ultimately only masks the real problems

False Solutions

Most solutions in the WordPress performance world are painkillers — not cures.

• They don't address the root problem:
• That WordPress and its ecosystem are designed to be flexible, not fast.
• Every plugin adds bloat
• Every theme adds risk
• Every optimization adds complexity

Yet users are trained to believe that another plugin will solve it. — It won't!

The only way to truly fix WordPress performance is to control what gets loaded — where and when!

Rush - Performance by Prevention

Rush is a WordPress gatekeeper — running before "the beast" wakes up

Plugins are the root cause of most speed and performance issues. Rush controls which plugins load — per context, not globally like WordPress.

600%+ faster main document load — real speed, not perception.

• Rush is not optimization. Not caching
• Rush prevents unnecessary execution before it happens
• Rush reduces PHP, MySQL, and server load at the source
• Rush is database-less
• Lower hosting requirements. Lower costs

Whenever you want the real speed, there is only one way:
Rush — Performance by Prevention